Lot of information is needed to qualify a lead as “sales-ready”
What’s more, when leads are passed from marketing to sales, they’re expected to be “sales-ready,” or at the decision-making stage in the buying journey. But the myriad of paths to purchase make it increasingly challenging to effectively qualify leads as sales-ready.
According to the Online Marketing Institute, one reason it takes a multitude of touches to generate a sales-ready lead is the sheer amount of information required to deem a lead sales-ready: Budget, Authority, Need, and Timeframe (BANT). Without understanding what this information means for your company, and having the appropriate number of interactions with prospects to determine sales-readiness.
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